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Case Studies
Proof, by industry
How creator-led campaigns delivered for brands in five very different categories.
Featured Case Studies
NTPC · Public Sector / Green Energy
Powering the Green Narrative
Problem: India saw NTPC as a coal-first PSU, its operational floating solar, waste-to-energy and water-conserving initiatives were invisible, and corporate messaging carried low credibility.
Approach: Three creators, three plants, on-ground discovery storytelling, Ramagundam floating solar (Telangana), waste-to-energy (Varanasi), North Karanpura (Jharkhand). Problem-first Hinglish reels under 70 seconds, each matched to a creator whose authority fit the story: mass reach (4M), activist credibility, scientific voice.
Sun Pharma · Healthcare
#SeeBeyondSugar
Problem: India is the diabetes capital of the world, yet awareness of Diabetic Retinopathy, a complication that can quietly take eyesight, was minimal, and a pharma brand lecturing about it would be scrolled past.
Approach: Lived-experience storytelling, only creators who are diabetic themselves or caregivers to one. 45-60s films moving from their diabetes journey to the revelation, landing on one CTA everywhere: consult your doctor about DR today, via seebeyondsugar.com.
FMCG
Owning the kitchen conversation
Challenge: Break through in a crowded food category dominated by legacy advertisers.
Approach: Recipe-led creator content with clear pillars, sample scripts, and storyboards, built for repeatable weekly output.
Result: Sustained share of feed and a content engine the brand still runs on.
Beauty & Fashion
A sale event, 10 cities deep
Challenge: Convert a national end-of-season sale into local store footfall.
Approach: City-wise influencer squads with a unifying campaign idea tied to the product line itself.
Result: Localised buzz at national scale, with per-city accountability.
D2C Brands
From launch to repeat purchase
Challenge: Build a new D2C brand’s credibility and first cohort of buyers.
Approach: Micro-creator seeding, UGC production for ads, and marketplace visibility run as one loop.
Result: Creator content became the brand’s best-performing paid creative.
Technology & BFSI
Trust-building at CPV efficiency
Challenge: Make financial products understandable and trustworthy for younger audiences.
Approach: Regional micro-creators delivering product education, optimised on cost-per-view.
Result: A CPV-efficiency case strong enough to anchor the brand’s annual influencer strategy.
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