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About Us
The agency the creator economy deserved
Arka Communication exists to close the gap between brands and the creators their audiences actually trust.
Our Story
From one campaign to a full-stack agency
Arka started with a conviction: influencer marketing in India was being run like a media buy, when it should be run like a craft. Creators were being treated as ad slots. Briefs were being copy-pasted. Reporting stopped at screenshots.
We built the agency we wanted to hire, one that matches creators to brands with real audience data, produces content in-house so quality never leaves the building, and reports numbers a CFO can read. Today Arka runs celebrity launches, regional micro-creator programs, always-on social, performance media, and marketplace growth for brands across FMCG, BFSI, healthcare, fashion, and the public sector.
Vision & Mission
Vision
To be India’s most trusted bridge between brands and creators, the agency both sides want in the room.
Mission
Turn influence into measurable business outcomes through data-matched creators, in-house content, and accountable media, for every brand, in every language India speaks.
Why Choose Us
Why brands stay with Arka
Data before instinct
Audience overlap, authenticity checks, and category fit vetted before a single creator is proposed.
Production in-house
UGC, films, and shoots executed by our own team, faster turnarounds, tighter quality, no markups.
Regional depth
Creator networks across Hindi, Marathi, Tamil, Telugu, Bengali and more, India beyond metros.
Reporting that holds up
CPV, engagement quality, and conversion tracking on every campaign. No vanity decks.
Leadership
The team behind the work
Devesh Ram Srivastava
Chief Executive Officer
Sets the agency’s vision and standards, from big-brand pitches to the creator programs that deliver them.
Peyu Tyagi
Co-Founder & COO
Runs the engine, operations, delivery, and the processes that keep every campaign on time and on budget.
Sangeeta Singh
Co-Founder
Shapes the agency’s culture and long-term direction, building Arka into a partner brands trust for years, not campaigns.
Saloni Gogia
Business Head
Leads client partnerships and growth, keeping every engagement anchored to business outcomes.
Nikhil Karnani
Head of Strategy
Owns the thinking, campaign platforms, audience insight, and the routes that turn briefs into results.
Want to see how we’d approach your brand?
Book a discovery call, we’ll bring a point of view, not a rate card.