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Influencer Marketing
Influencer marketing that answers to numbers
From celebrity launches to 500-creator regional programs, planned on data, produced in-house, reported like media.
Celebrity Campaigns
National-scale launches fronted by film, sport, and digital celebrities, concept, negotiation, contracting, shoot supervision, and amplification handled end to end.
Regional Influencers
Deep creator networks in Hindi, Marathi, Tamil, Telugu, Bengali, and more. Micro and nano creators who deliver metro-beating cost-per-view in India’s fastest-growing markets.
Product Launch Campaigns
Coordinated creator waves timed to launch, unboxings, first-impressions, tutorials, and reviews sequenced for maximum share of feed in week one.
Performance Influencer Marketing
Creator content run as paid media: whitelisting, spark ads, affiliate tracking, and promo attribution, optimised to CPV, CPC, and conversions, not just reach.
Process
How a campaign runs at Arka
- Brief & strategy, objective, audience, platforms, and the metric that matters.
- Data-matched shortlist, audience overlap, authenticity, and category fit checked before you see a name.
- Negotiation & contracting, usage rights, exclusivity, and deliverables locked in writing.
- Content & approvals, scripts, drafts, and brand-safety review inside agreed timelines.
- Publishing & amplification, coordinated go-live with paid boosting on the winners.
- Reporting, reach, engagement quality, CPV, and conversions in a dashboard, not a screenshot.
FAQ
Frequently Asked Questions
How do you select influencers for a campaign?
We shortlist on data: audience demographics and overlap with your target, engagement authenticity, past brand work, and category fit. Only creators who clear those checks are proposed.
Can you run influencer campaigns in regional languages?
Yes, regional creator programs are a core strength. We run campaigns in Hindi, Marathi, Tamil, Telugu, Bengali, and other languages across tier 1-3 markets.
How is campaign performance measured?
Every campaign reports on reach, views, engagement quality, cost per view, and, where tracking allows, clicks, leads, and conversions via links, promo codes, and affiliate attribution.
Do you handle contracts and usage rights?
Yes. Deliverables, timelines, exclusivity, and content usage rights are contracted for every creator, protecting your brand and your media investment.
Ready to brief us?
Get a creator shortlist, content routes, and a media plan within days.