ORM (Online Reputation Management) is the practice of monitoring and managing a brand’s reputation on the internet, including social media platforms, review sites, and other online channels. ORM involves various strategies like monitoring brand mentions, responding to customer feedback, creating and sharing positive content, and engaging with customers on social media. Crisis management is the process of managing a brand’s response to unexpected events or situations that threaten its reputation or operations. It minimizes the crisis’s impact on the brand’s reputation and business operations. Effective crisis management requires having a plan in place before a crisis occurs. Transparency and accountability are included in protocols for communicating with stakeholders.