Amazon Marketplace Ads are online ads that allow sellers to promote their products on Amazon and target consumers with high purchase intent. The ads follow a cost-per-click model, where sellers pay only when users click on their ads. Amazon Marketplace Ads are divided into Sponsored Products, Sponsored Brands, and Sponsored Displays. Sponsored Products display product listings and appear on Amazon’s shopping results pages and product detail pages. They help sellers increase product visibility and sales by reaching shoppers looking for products like theirs. Sponsored brands display a seller’s brand logo, a custom headline, and a selection of products. They help sellers increase awareness and loyalty for their brand by highlighting their brand story and product portfolio to shoppers interested in similar products.